TriVantage
Dyna-Glo® was launching a new premium grill series that needed a name, a brand identity, and point-of-purchase materials. It was up to me to develop all of this with the grill team, fulfilling their desire to highlight every feature while maintaining a clean, elevated look and feel that makes the information digestible.
Roles
art direction • brand development • concept • production
![](https://cdn.myportfolio.com/4e49882d-d9c9-4a90-bc9d-752239286579/01decb8d-d555-43e4-88e4-2afa80da0b34_rw_3840.jpg?h=98dd6fb6a2372ff4fa546f59184424b7)
![](https://cdn.myportfolio.com/4e49882d-d9c9-4a90-bc9d-752239286579/68828fe3-7e3b-4953-bf8f-2d073d503024_rw_1920.jpg?h=c981bee7e12a485c6d430b346256be5d)
![](https://cdn.myportfolio.com/4e49882d-d9c9-4a90-bc9d-752239286579/fd18a4b1-2ec2-491b-8e38-3a44f124fd66_rw_1920.jpg?h=35ba5adca06c24ff19236cbd07244f9f)
![](https://cdn.myportfolio.com/4e49882d-d9c9-4a90-bc9d-752239286579/1fd13f46-fb44-4779-bebe-2667e0cebdb8_rw_3840.jpg?h=f616191ea0d4ec71addb55f367467290)
![](https://cdn.myportfolio.com/4e49882d-d9c9-4a90-bc9d-752239286579/4c0f93f1-d52c-448c-ac8d-dfe806c32b7f_rw_3840.jpg?h=40e0c51f35ba0e005007693f77800fa6)
Digital Infographics
I also created digital infographics like this one to communicate features and benefits in an easy-to-digest way. These were utilized to drive sales on websites like Amazon.
![](https://cdn.myportfolio.com/4e49882d-d9c9-4a90-bc9d-752239286579/f71928d4-afaa-46b6-a698-613ef780a25a_rw_1920.jpg?h=6232b8b1b7208119400096e256f5e972)