Dyna-Glo® was launching a new premium grill series that needed a name, a brand identity, and point-of-purchase materials. It was up to me to develop all of this with the grill team, fulfilling their desire to highlight every feature while maintaining a clean, elevated look and feel that makes the information digestible.
art direction • brand development • concept • production

Digital Infographics
I also created digital infographics like this one to communicate features and benefits in an easy-to-digest way. These were utilized to drive sales on websites like Amazon.

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