GHP Group, Inc.
The sheer number of products GHP Group makes can be overwhelming, making it difficult for buyers to select the right one and for owners to find help. This redesigned company website refocuses the spotlight on customer support and education. It also strips away complexity by organizing the product categories, implementing filters, and guiding the user through imagery rather than text alone.
A few months later, the website inspired the design for an invitation to a company trade show event.